Dagar aims to be a leader in the field of sustainable services. Thecompany’s operations have a daily impact on the working environment of tens ofthousands of individuals across the country. By using environmentally certifiedproducts and sustainable methods, the company contributes to a healthierworking environment for both employees and customers.
Dagar approachessustainability from the perspective of double materiality, and its strategy isbased on three core pillars and six ESRS standards. These categories form thefoundation for effective prioritization and informed decision-making insustainability matters.
Dagar Cleaning Services has had a Nordic Swan Ecolabel certified since 2009, and Dagar’s environmental management system has been certified according to ISO 14001 since 2022. Dagar was the first company in the industry to receive ISO 14001 certification.
The Nordic Swan Ecolabel is a well-known environmental label in the Nordic countries, and its primary objective is to reduce the environmental impact of cleaning operations. These two certifications confirm that Dagar works systematically toward continuous improvement and meaningful results in sustainability.
Dagar operates according to an environmental policy built on objectives, actions, and key performance indicators that cover all major areas of the company. Dagar can have a positive environmental impact through its product offering and places emphasis on providing customers with environmentally certified cleaning products and sustainable methods that reduce negative environmental impact.
When renewing its vehicle fleet, energy transition is a key focus, and the proportion of electric vehicles in the fleet has steadily increased in recent years. Dagar’s environmental performance is clear and measurable, and results are reported annually in the sustainability report.
Dagar’s goal is to be an attractive workplace and the employer of choice within its sector, where equality, safety, education, and professional development are guiding principles. Emphasis is placed on helping employees grow and develop so that customers can do the same.
Dagar’s training policy is based on structured training that supportsboth daily work and long-term employee development. All employees have accessto the Dagar app, which serves as a central platform for internal communication, education, and training.
Strongemphasis is placed on Icelandic language training as an important element ofinclusion, participation, and professional development. Dagar uses a digitalIcelandic language teacher that uses artificial intelligence and Icelandiclanguage technology.
Dagar has established an equality policy and action plan, with the goal of maintaining equality and equal opportunities for all. The company emphasizes creating a safe and supportive working environment and has clear policies and response plans regarding bullying, gender-based and sexual harassment, and workplace violence.
Dagar was one of the first companies in Iceland to receive equal pay certification and has been recertified for the period 2024–2027, confirming its commitment to equal pay for equal work.
Dagar’s goal is tosupport its customers’ operations in a sustainable and efficient manner and toprovide outstanding service that strengthens business relationships. Torecognize and appreciate employees, Dagar awards the Golden Smile twice a year,an award given to employees for outstanding service.
The recognition isbased on positive customer feedback and nominations from colleagues who wish tohighlight strong performance and service excellence. An annual customer surveyis conducted among Dagar’s customers to assess their experience andsatisfaction.
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Dagar fosters andmaintains a positive corporate culture where employees feel a sense ofbelonging and have equal opportunities to grow and develop. Monthly humanresources surveys are conducted, focusing on factors such as growthopportunities, working conditions, job satisfaction, health and well-being, andhow well employees feel aligned with the company.
Continuous effortsare made to find new ways to better support employees and further enhance jobsatisfaction.
